Cisco Live! 2019

Feb 8, 2019

ngena at Cisco Live! 2019 in Barcelona

Last week, the Cisco Live! 2019 EMEA event took place in Barcelona, and ngena Founder and Managing Director Dr. Marcus Hacke joined the event as an active presenter for various programs.

Cisco Live 2019 EMEA Logo

Cisco Live 2019 EMEA Logo

On Tuesday, 29th January he was invited on stage during the IT Management Keynote held by Alistair Wildman, Head of CX EMEA at Cisco, to showcase ngena in a 30 minutes presentation in front of ca. 800 attendees. Marcus spoke about how ngena together with its alliance partners was disrupting the Service Provider marketplace with a completely new business model and a new technology in a greenfield setting, sharing network assets of trusted service providers. He highlighted the intensive partnership of Cisco and ngena in building a global technology platform that can provide enterprise-grade SD-WAN services to companies all around the globe.

ngena MD Marcus Hacke on stage with Alistair Wildman, Head of CX EMEAR at Cisco

ngena MD Marcus Hacke on stage with Alistair Wildman, Head of CX EMEAR at Cisco

On the same day, Marcus participated in an Analyst Conference called “C-Scape”, where he was invited to give industry analysts from Gartner, IDC and many others a short overview about the achievements ngena has made in building a global SDN alliance with 20+ global alliance partners spread across 200 territories around the world.

On Wednesday, 30th January Marcus was interviewed in a “Cisco TV Broadcast” together with JL Valente, VP Service Provider & General Manager for ngena, Cloud Platform & Solutions at Cisco. The two managers talked about the progress the ngena project made since last years’ Cisco Live! and what benefits customers get from using an ngena-based SD-WAN solution. You can watch the 7 minutes interview here: https://youtu.be/Rxr2QahCP6g.

Cisco Live! 2019 TV Broadcast with JL Valente from Cisco and Marcus Hacke from ngena - Screenshot

Cisco Live! 2019 TV Broadcast with JL Valente from Cisco and Marcus Hacke from ngena – Screenshot

Later on Wednesday, Marcus and JL had the opportunity to talk about the close cooperation between Cisco and ngena in a ca. 45 minutes podcast. In this audio recording they gave an update about the latest developments and acheivements made in the past few months by Cisco and ngena. In addition, the two also talked about how the technology platform is evolving and shared ngena’s experience with their first customer projects started in mid 2018. Check this site for an update with the link to the podcast in the coming days.

Marcus Hacke summarized: “Cisco Live! 2019 in Barcelona was again a very important event to present our SD-WAN solution in front of so many Cisco customers and to showcase the huge progress we have made together with Cisco in setting up a world-class global SD-WAN platform, that can help companies to roll-out global networks much faster, with more flexiblity and agility than in the past. The discussions I had with analysts, customers and partners alike were really encouraging and many attendees have been impressed by the level of automation our SD-WAN-as-a-Service offering is bringing to the market.”

For more information visit the Cisco Live! EMEA website at https://ciscolive.cisco.com/emea/.

The author

Jörg Wassink

Since August 2017, Jörg is the Head of Marketing at Frankfurt-based telecommunications start-up ngena, the ‘Next Generation Enterprise Network Alliance’, where he is responsible for building a global brand for the international telco alliance. Before joining ngena, he worked as Head of Communications Central Europe at British Cloud software vendor Sage Group plc for more than 10 years. From 2004 to 2007 he acted as Director Internal & External Communications at British telco operator COLT Telecom. Jörg, who holds a Master of Arts in Philosophy and Comparative Literature, started his career as a journalist for the German IT-business magazine iCONOMY. 

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